NOSHT ENDURANCE DRINK MIX IS A RAPIDLY ABSORBING, LIGHT-TASTING HYPOTONIC DRINK, FORMULATED TO GIVE YOU HIGH-SPEED HYDRATION.
Have you ever had to give up on training or drop out of a race because your sports drink caused your stomach to cramp? Or you just couldn’t stay hydrated no matter how much water you drank?
Our Endurance Drink Mix delivers superior fluid absorption and optimal electrolytes without triggering stomach distress that other sports drinks cause. It delivers superior fluid absorption and optimal electrolyte delivery with no stomach stress at all.
Ours is a natural electrolyte drink with a single purpose: to keep you optimally hydrated – period.
Our mix has been scientifically formulated for use when you’re pushing yourself physically. Nosht Endurance Drink Mix is saltier than your average sports drink, offering the ideal sodium content to keep you hydrated. It also contains a select group of amino acids to further boost fluid absorption and retention, ensuring that nothing is lost or wasted. Our formula allows you to absorb significantly more fluid than you could drinking water alone.
Nosht Endurance Drink Mix is 100% vegan; low-FODMAP and gluten-free; and contains no added preservatives, colours or anti-clumping agents. And its light, delicious taste comes from natural, freeze-dried fruit. It contains only 50% of the carbohydrates found in typical sports drinks while packing 50% more electrolytes. With the right ratio of natural and functional ingredients and electrolytes, our formula is specifically engineered to help you:
- Increase power output
- Improve endurance
- Avoid cramping
Cane sugar / Glucose / Freeze-dried strawberry juice / Sodium citrate / Sea salt / Malic acid / Branched-chain amino acids (BCAAs: l-leucine, l-Isoleucine, l-valine) / Potassium chloride / l-arginine / Natural rhubarb flavour
||Per serving (17.5g, 500 ml)
||1260 / 297
Of which sugars
HOW AND WHEN TO USE NOSHT ENDURANCE DRINK MIX
Studies have shown that drinking high-sodium beverages before and during training increases blood plasma volume. When exercising in the heat, this makes it easier to regulate our body temperature and we perceive less strain, leading to increased exercise capacity.
To benefit from Nosht Endurance Drink Mix:
THE SCIENCE BEHIND NOSHT ENDURANCE DRINK MIX
In the course of everyday life, we lose about two litres of water per day simply by breathing, sweating, going to the bathroom and maintaining a healthy digestive system. But we can lose as much as two litres per hour when we exercise, depending on the nature of the activity.
A mere two per cent loss in body weight as a result of dehydration can reduce athletic performance by up to 20%. When we lose fluids, our core body temperature rises, as does our heart rate. The glycogen stored in our muscles will be used more rapidly, leading to greatly diminished energy reserves. And lactic acid levels will increase, leading to fatigue and cramping.
When we first feel thirsty, our bodies are already two per cent dehydrated. At this stage, we likely experience headaches, tiredness and a loss of focus. These problems alone inhibit our performance, and it only gets worse the more dehydrated we become.
We also lose more than just water when we sweat. Two key electrolytes are lost: mainly sodium and a small amount of chloride. To maintain adequate hydration levels when we exercise, we need to replace the fluid, sodium and chloride we’ve lost.
Nosht Endurance Drink Mix combines simple carbohydrates and amino acids to maximize water absorption and enhance hydration. There is more to it than this, of course: the formula's main aim is to maintain hydration during exercise without causing any gastrointestinal (GI) stress.
Our Endurance Drive Mix delivers:
- Optimal electrolyte content for hydration
- Optimal carbohydrates and amino acids to facilitate water absorption
- Few carbohydrates, minimizing stomach discomfort
- No GI-irritating substances
- A fresh, natural and mild taste
WHAT IS A HYPOTONIC DRINK AND HOW DOES IT DIFFER FROM AN ISOTONIC DRINK?
Hypotonic drinks are lighter than our blood, which allows our bodies to absorb them more rapidly into our system. They also exit the gut quickly and efficiently, absorbed by the small intestine. These benefits make hypotonic drinks the best solution for staying well-hydrated.
Unlike isotonic drinks, hypotonic drinks are not considered a source of energy. They aren’t meant to replenish the body’s glycogen, which depletes during exercise. Hypotonic drinks focus purely on hydration.
Isotonic drinks have electrolyte and carbohydrate concentrations that diminish our body’s ability to absorb liquids because they have a similar level to our blood. Isotonic drinks are good for getting a tiny bit of energy and some water into our body but not for maximal hydration.
Nosht Endurance Drink Mix combines the science behind oral rehydration solutions – used to treat dehydration – with the science behind sports drinks and sports medicine. Typical sports drinks try to achieve two competing goals at once: keeping you hydrated while providing you with energy. This approach is counterproductive: drinks that are high in carbohydrates actually make it harder for your body to absorb liquids quickly and efficiently. That’s why we limit our formula to achieving just one goal – optimising hydration.
WHY DOES OUR MIX CONTAIN AMINO ACIDS?
Small amounts of amino acids have been shown to improve water and sodium absorption from the small intestine. This is a big part of why our product is so successful at hydrating athletes.
WHY IS OUR MIX SALTIER THAN OTHER DRINKS?
Effective fluid replacement requires sodium. Sodium serves two purposes at once:
improving plasma absorption while replacing salt lost by sweating. Recent research based on sodium levels similar to Nosht’s formula observed beneficial effects from relatively high sodium content on the body’s ability to maintain positive fluid balance; and on its ability to restore hydration levels for several hours after loss of fluids caused by exercise.
In addition, in order to be really effective, a fluid replacement drink needs much more sodium than the average sports drink contains. This results in a dilemma: if the taste is too salty, we tend to drink less – which is counter to our goal of remaining hydrated. To avoid this problem, Nosht’s recipe optimises sodium levels without sacrificing great flavour.
The result: our mix tastes a bit saltier than your average sports drink, contains an appropriate amount of sodium for rehydration, and is still delicious.